Our research teams transform
enormous amounts of unconnected
data into clean, clear insights. These
insights distinctively shape everything
we do, from strategy to media to
Kantar is home to some of the world’s leading research, data and insight brands. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over 100 countries worldwide.
Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry.
Kantar Vermeer unlocks purpose-led business growth through the development and embedding of consumer insight-led commercial strategies and organizational capabilities.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.
Added Value challenges clients to build brands that shift categories and shape culture. Through research and insights, they inspire brands to create experiences and champion issues that people genuinely want to engage with.
Lightspeed’s innovative technology, proven sampling methodologies and operational excellence provide a deep understanding of consumer opinions and behavior. Lightspeed empowers clients with digital research data that illuminates.
GroupM is the world’s largest media investment management group. GroupM offers the data analytics-based intelligence to find or create valuable audiences, the power to engage them most effectively and the ability to create desired marketing outcomes.